| Original language | English |
|---|---|
| Title of host publication | the Proceedings of 12th SARD Workshop |
| Pages | 160-180 |
| Publication status | Published - 2014 |
The Research Issue to Understand the Effectiveness of Retailers' CRM
Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution