The Research Issue to Understand the Effectiveness of Retailers' CRM

Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationthe Proceedings of 12th SARD Workshop
Pages160-180
Publication statusPublished - 2014

Cite this

Hidaka, Y., Kim, W., & Akiyama, S. (2014). The Research Issue to Understand the Effectiveness of Retailers' CRM. In the Proceedings of 12th SARD Workshop (pp. 160-180)