Original language | English |
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Title of host publication | the Proceedings of 12th SARD Workshop |
Pages | 160-180 |
Publication status | Published - 2014 |
The Research Issue to Understand the Effectiveness of Retailers' CRM
Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution