The impacts of subliminal priming effect on normal choice and questionnaire choice

Qi Dai, Lichang Yao, Yiyang Yu, Qiong Wu, Jiajia Yang, Satoshi Takahashi, Yoshimichi Ejima, Jinglong Wu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Priming refers to an increase in sensitivity to certain target stimuli due to previous exposure to related stimuli. When an individual is exposed to a stimulus below the threshold of perception, the priming effect that occurs is called a subliminal priming effect. Unlike the memory of directly retrieving information, this process takes place outside the realm of consciousness. The impact of subliminal activation (below the level of consciousness) on humans is an important and interesting phenomenon because it can influence people's choices and actions. Whether it is in free choice or in stimulus-driven choices, there will be some influence. Our research focus of this study is when the subliminal priming effect occurs in the subject's normal choice and questionnaire choices, the intensity of subliminal priming effect has changed or not and how it affects the free choice or the stimulus-driven choice. We suggest that this is of some significance to the interpretation of the mechanism of human free choice.

Original languageEnglish
Title of host publicationProceedings of 2019 IEEE International Conference on Mechatronics and Automation, ICMA 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1530-1535
Number of pages6
ISBN (Electronic)9781728116983
DOIs
Publication statusPublished - Aug 2019
Event16th IEEE International Conference on Mechatronics and Automation, ICMA 2019 - Tianjin, China
Duration: Aug 4 2019Aug 7 2019

Publication series

NameProceedings of 2019 IEEE International Conference on Mechatronics and Automation, ICMA 2019

Conference

Conference16th IEEE International Conference on Mechatronics and Automation, ICMA 2019
CountryChina
CityTianjin
Period8/4/198/7/19

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Keywords

  • free choice
  • metacontrast masking effect
  • single and questionnaire choice
  • stimulus-driven choice
  • subliminal priming effect

ASJC Scopus subject areas

  • Signal Processing
  • Mechanical Engineering
  • Control and Optimization
  • Artificial Intelligence

Cite this

Dai, Q., Yao, L., Yu, Y., Wu, Q., Yang, J., Takahashi, S., Ejima, Y., & Wu, J. (2019). The impacts of subliminal priming effect on normal choice and questionnaire choice. In Proceedings of 2019 IEEE International Conference on Mechatronics and Automation, ICMA 2019 (pp. 1530-1535). [8816531] (Proceedings of 2019 IEEE International Conference on Mechatronics and Automation, ICMA 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICMA.2019.8816531