小売におけるCRMの有効性に関する探索的研究

Translated title of the contribution: The Exploratory Research on the Effectiveness of CRM in Retail

Research output: Contribution to journalArticle

Original languageJapanese
Pages (from-to)141-159
Journal『岡山大学 経済学会雑誌』
Volume47
Issue number2
Publication statusPublished - 2015

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