Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)37-52
JournalInternational Journal of Marketing & Distribution
Volume2
Issue number2
Publication statusPublished - 2018

Cite this

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title = "Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior",
author = "Yuichiro Hidaka and Woonho Kim and Shuichi Akiyama",
year = "2018",
language = "English",
volume = "2",
pages = "37--52",
journal = "International Journal of Marketing & Distribution",
number = "2",

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TY - JOUR

T1 - Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

AU - Hidaka, Yuichiro

AU - Kim, Woonho

AU - Akiyama, Shuichi

PY - 2018

Y1 - 2018

M3 - Article

VL - 2

SP - 37

EP - 52

JO - International Journal of Marketing & Distribution

JF - International Journal of Marketing & Distribution

IS - 2

ER -