| Original language | English |
|---|---|
| Pages (from-to) | 37-52 |
| Journal | International Journal of Marketing & Distribution |
| Volume | 2 |
| Issue number | 2 |
| Publication status | Published - 2018 |
Cite this
Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior. / Hidaka, Yuichiro; Kim, Woonho; Akiyama, Shuichi.
In: International Journal of Marketing & Distribution, Vol. 2, No. 2, 2018, p. 37-52.Research output: Contribution to journal › Article
Hidaka, Y, Kim, W & Akiyama, S 2018, 'Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior', International Journal of Marketing & Distribution, vol. 2, no. 2, pp. 37-52.
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AU - Hidaka, Yuichiro
AU - Kim, Woonho
AU - Akiyama, Shuichi
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