Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)37-52
JournalInternational Journal of Marketing & Distribution
Volume2
Issue number2
Publication statusPublished - 2018

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