Original language | English |
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Pages (from-to) | 37-52 |
Journal | International Journal of Marketing & Distribution |
Volume | 2 |
Issue number | 2 |
Publication status | Published - 2018 |
Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior
Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama
Research output: Contribution to journal › Article › peer-review