Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

Yuichiro Hidaka; Woonho Kim; Shuichi Akiyama

Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	37-52
Journal	International Journal of Marketing & Distribution
Volume	2
Issue number	2
Publication status	Published - 2018

Cite this

Hidaka, Y., Kim, W., & Akiyama, S. (2018). Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior. International Journal of Marketing & Distribution, 2(2), 37-52.

@article{e2e44fa321964ab9b8b5604e58f9c9cb,

title = "Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior",

author = "Yuichiro Hidaka and Woonho Kim and Shuichi Akiyama",

year = "2018",

language = "English",

volume = "2",

pages = "37--52",

journal = "International Journal of Marketing & Distribution",

number = "2",

}

TY - JOUR

T1 - Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

AU - Hidaka, Yuichiro

AU - Kim, Woonho

AU - Akiyama, Shuichi

PY - 2018

Y1 - 2018

M3 - Article

VL - 2

SP - 37

EP - 52

JO - International Journal of Marketing & Distribution

JF - International Journal of Marketing & Distribution

IS - 2

ER -