Is Non-Profit Marketing Really Non-Profit? The Possibility of Performativity

kosuke mizukoshi, Yuichiro Hidaka, Masaaki Takemura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationthe Proceedings of the 38th Annual Macromarketing Conference
Pages268-276
Publication statusPublished - 2013

Cite this

mizukoshi, K., Hidaka, Y., & Takemura, M. (2013). Is Non-Profit Marketing Really Non-Profit? The Possibility of Performativity. In the Proceedings of the 38th Annual Macromarketing Conference (pp. 268-276)