Irrational behavior in adaptation: Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently

Atsuo Murata; Tomoko Nakamura

doi:10.1007/978-3-319-41636-6_11

Irrational behavior in adaptation: Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently

Atsuo Murata, Tomoko Nakamura

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

It is generally assumed that the interruption (break) of positive (comfortable) or negative (uncomfortable) experiences disrupt adaptation and consequently intensify the subsequent positive or negative experience. Therefore, it can be speculated that interrupting a consumption experience makes comfortable experiences more delightful and interruption of uncomfortable and painful experience makes this more irritating. This study aimed at verifying this irrational behavior in adaptation process. The comfortable and uncomfortable experiences were an experience of relaxing massage and that of immersing one’s hand in the cold water. It was explored how the interruptive experience of positive (comfortable) or negative (uncomfortable) stimulus disrupt adaptation and intensify subsequent experience as compared with the continuous experience of the same stimuli (experience of the stimulus by bulk). This was investigated as a function of experience time A (comfort stimulus: 300 and 600 s, discomfort stimulus: 50 and 150 s) and duration of interruption B (30, 60, and 90 s for both comfort and discomfort).

Original language	English
Title of host publication	Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016
Publisher	Springer Verlag
Pages	133-142
Number of pages	10
Volume	480
ISBN (Print)	9783319416359
DOIs	https://doi.org/10.1007/978-3-319-41636-6_11
Publication status	Published - 2017
Event	International Conference on Cross Cultural Decision Making, CCDM 2016 - Walt Disney World, United States Duration: Jul 27 2016 → Jul 31 2016

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	480
ISSN (Print)	21945357

Other

Other	International Conference on Cross Cultural Decision Making, CCDM 2016
Country	United States
City	Walt Disney World
Period	7/27/16 → 7/31/16

Keywords

Adaptation
Behavioral economics
Break between exposures
Comfort
Continuous exposure
Discomfort
Interruptive exposure
Irrational behavior

ASJC Scopus subject areas

Control and Systems Engineering
Computer Science(all)

Access to Document

10.1007/978-3-319-41636-6_11

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Murata, A., & Nakamura, T. (2017). Irrational behavior in adaptation: Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently. In Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016 (Vol. 480, pp. 133-142). (Advances in Intelligent Systems and Computing; Vol. 480). Springer Verlag. https://doi.org/10.1007/978-3-319-41636-6_11

Irrational behavior in adaptation : Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently. / Murata, Atsuo; Nakamura, Tomoko.

Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016. Vol. 480 Springer Verlag, 2017. p. 133-142 (Advances in Intelligent Systems and Computing; Vol. 480).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Murata, A & Nakamura, T 2017, Irrational behavior in adaptation: Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently. in Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016. vol. 480, Advances in Intelligent Systems and Computing, vol. 480, Springer Verlag, pp. 133-142, International Conference on Cross Cultural Decision Making, CCDM 2016, Walt Disney World, United States, 7/27/16. https://doi.org/10.1007/978-3-319-41636-6_11

Murata A, Nakamura T. Irrational behavior in adaptation: Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently. In Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016. Vol. 480. Springer Verlag. 2017. p. 133-142. (Advances in Intelligent Systems and Computing). https://doi.org/10.1007/978-3-319-41636-6_11

Murata, Atsuo ; Nakamura, Tomoko. / Irrational behavior in adaptation : Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently. Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016. Vol. 480 Springer Verlag, 2017. pp. 133-142 (Advances in Intelligent Systems and Computing).

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