Abstract
It is generally assumed that the interruption (break) of positive (comfortable) or negative (uncomfortable) experiences disrupt adaptation and consequently intensify the subsequent positive or negative experience. Therefore, it can be speculated that interrupting a consumption experience makes comfortable experiences more delightful and interruption of uncomfortable and painful experience makes this more irritating. This study aimed at verifying this irrational behavior in adaptation process. The comfortable and uncomfortable experiences were an experience of relaxing massage and that of immersing one’s hand in the cold water. It was explored how the interruptive experience of positive (comfortable) or negative (uncomfortable) stimulus disrupt adaptation and intensify subsequent experience as compared with the continuous experience of the same stimuli (experience of the stimulus by bulk). This was investigated as a function of experience time A (comfort stimulus: 300 and 600 s, discomfort stimulus: 50 and 150 s) and duration of interruption B (30, 60, and 90 s for both comfort and discomfort).
| Original language | English |
|---|---|
| Title of host publication | Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016 |
| Publisher | Springer Verlag |
| Pages | 133-142 |
| Number of pages | 10 |
| Volume | 480 |
| ISBN (Print) | 9783319416359 |
| DOIs | |
| Publication status | Published - 2017 |
| Event | International Conference on Cross Cultural Decision Making, CCDM 2016 - Walt Disney World, United States Duration: Jul 27 2016 → Jul 31 2016 |
Publication series
| Name | Advances in Intelligent Systems and Computing |
|---|---|
| Volume | 480 |
| ISSN (Print) | 21945357 |
Other
| Other | International Conference on Cross Cultural Decision Making, CCDM 2016 |
|---|---|
| Country | United States |
| City | Walt Disney World |
| Period | 7/27/16 → 7/31/16 |
Fingerprint
Keywords
- Adaptation
- Behavioral economics
- Break between exposures
- Comfort
- Continuous exposure
- Discomfort
- Interruptive exposure
- Irrational behavior
ASJC Scopus subject areas
- Control and Systems Engineering
- Computer Science(all)
Cite this
Irrational behavior in adaptation : Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently. / Murata, Atsuo; Nakamura, Tomoko.
Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016. Vol. 480 Springer Verlag, 2017. p. 133-142 (Advances in Intelligent Systems and Computing; Vol. 480).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Irrational behavior in adaptation
T2 - Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently
AU - Murata, Atsuo
AU - Nakamura, Tomoko
PY - 2017
Y1 - 2017
N2 - It is generally assumed that the interruption (break) of positive (comfortable) or negative (uncomfortable) experiences disrupt adaptation and consequently intensify the subsequent positive or negative experience. Therefore, it can be speculated that interrupting a consumption experience makes comfortable experiences more delightful and interruption of uncomfortable and painful experience makes this more irritating. This study aimed at verifying this irrational behavior in adaptation process. The comfortable and uncomfortable experiences were an experience of relaxing massage and that of immersing one’s hand in the cold water. It was explored how the interruptive experience of positive (comfortable) or negative (uncomfortable) stimulus disrupt adaptation and intensify subsequent experience as compared with the continuous experience of the same stimuli (experience of the stimulus by bulk). This was investigated as a function of experience time A (comfort stimulus: 300 and 600 s, discomfort stimulus: 50 and 150 s) and duration of interruption B (30, 60, and 90 s for both comfort and discomfort).
AB - It is generally assumed that the interruption (break) of positive (comfortable) or negative (uncomfortable) experiences disrupt adaptation and consequently intensify the subsequent positive or negative experience. Therefore, it can be speculated that interrupting a consumption experience makes comfortable experiences more delightful and interruption of uncomfortable and painful experience makes this more irritating. This study aimed at verifying this irrational behavior in adaptation process. The comfortable and uncomfortable experiences were an experience of relaxing massage and that of immersing one’s hand in the cold water. It was explored how the interruptive experience of positive (comfortable) or negative (uncomfortable) stimulus disrupt adaptation and intensify subsequent experience as compared with the continuous experience of the same stimuli (experience of the stimulus by bulk). This was investigated as a function of experience time A (comfort stimulus: 300 and 600 s, discomfort stimulus: 50 and 150 s) and duration of interruption B (30, 60, and 90 s for both comfort and discomfort).
KW - Adaptation
KW - Behavioral economics
KW - Break between exposures
KW - Comfort
KW - Continuous exposure
KW - Discomfort
KW - Interruptive exposure
KW - Irrational behavior
UR - http://www.scopus.com/inward/record.url?scp=84986207600&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84986207600&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-41636-6_11
DO - 10.1007/978-3-319-41636-6_11
M3 - Conference contribution
SN - 9783319416359
VL - 480
T3 - Advances in Intelligent Systems and Computing
SP - 133
EP - 142
BT - Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016
PB - Springer Verlag
ER -