Irrational behavior in adaptation: Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently

Atsuo Murata, Tomoko Nakamura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

It is generally assumed that the interruption (break) of positive (comfortable) or negative (uncomfortable) experiences disrupt adaptation and consequently intensify the subsequent positive or negative experience. Therefore, it can be speculated that interrupting a consumption experience makes comfortable experiences more delightful and interruption of uncomfortable and painful experience makes this more irritating. This study aimed at verifying this irrational behavior in adaptation process. The comfortable and uncomfortable experiences were an experience of relaxing massage and that of immersing one’s hand in the cold water. It was explored how the interruptive experience of positive (comfortable) or negative (uncomfortable) stimulus disrupt adaptation and intensify subsequent experience as compared with the continuous experience of the same stimuli (experience of the stimulus by bulk). This was investigated as a function of experience time A (comfort stimulus: 300 and 600 s, discomfort stimulus: 50 and 150 s) and duration of interruption B (30, 60, and 90 s for both comfort and discomfort).

Original languageEnglish
Title of host publicationAdvances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016
PublisherSpringer Verlag
Pages133-142
Number of pages10
Volume480
ISBN (Print)9783319416359
DOIs
Publication statusPublished - 2017
EventInternational Conference on Cross Cultural Decision Making, CCDM 2016 - Walt Disney World, United States
Duration: Jul 27 2016Jul 31 2016

Publication series

NameAdvances in Intelligent Systems and Computing
Volume480
ISSN (Print)21945357

Other

OtherInternational Conference on Cross Cultural Decision Making, CCDM 2016
CountryUnited States
CityWalt Disney World
Period7/27/167/31/16

Keywords

  • Adaptation
  • Behavioral economics
  • Break between exposures
  • Comfort
  • Continuous exposure
  • Discomfort
  • Interruptive exposure
  • Irrational behavior

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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    Murata, A., & Nakamura, T. (2017). Irrational behavior in adaptation: Difference of adaptation process to comfort and discomfort stimulus when presented all together or intermittently. In Advances in Cross-Cultural Decision Making - Proceedings of the AHFE International Conference on Cross-Cultural Decision Making, CCDM 2016 (Vol. 480, pp. 133-142). (Advances in Intelligent Systems and Computing; Vol. 480). Springer Verlag. https://doi.org/10.1007/978-3-319-41636-6_11