Exploring the Dynamism of Actors' Interaction in Non-Profit Marketing

Yuichiro Hidaka, Kosuke Mizukoshi, Masaaki Takemura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationthe Proceedings of the 29th Annual IMP Conference
Pages3-20
Publication statusPublished - 2013

Cite this

Hidaka, Y., Mizukoshi, K., & Takemura, M. (2013). Exploring the Dynamism of Actors' Interaction in Non-Profit Marketing. In the Proceedings of the 29th Annual IMP Conference (pp. 3-20)