ENTROPY MODEL FOR MARKETING STRUCTURE ANALYSIS AND PRICE DECISION OF NEW BRAND.

Ikuo Arizono, Hiroshi Ohta

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The concept of maximum entropy has been applied to specify the probabilistic model of consumer purchase behavior. This article is concerned with the marketing structure analysis based on entropy model when a new brand has pushed into the existing two-brand market. A comparison between the proposed model and the initial three-brand model is attempted based on their marketing structures. An optimal price decision maximizing the sales is also discussed.

Original languageEnglish
Pages (from-to)251-260
Number of pages10
JournalNaval research logistics quarterly
Volume33
Issue number2
DOIs
Publication statusPublished - Jan 1 1986
Externally publishedYes

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ASJC Scopus subject areas

  • Engineering(all)

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