Consumer preferences for reduced packaging under economic instruments and recycling policy

Keiko Yamaguchi, Kenji Takeuchi

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Abstract

This study was conducted using a web-based survey and bidding game in contingent valuation method to evaluate consumer preferences for packaging with less material. Results revealed that people who live in a municipality implementing unit-based pricing of waste have a higher willingness-to-pay (WTP) for a product. Economic instruments can affect the purchase of products with reduced packaging because a higher disposal cost increases the attractiveness of source reduction. However, unit-based pricing combined with plastic separation for recycling reduces WTP. This result suggests that recycling policy weakens the effect of economic instruments on source reduction of waste.

Original languageEnglish
Pages (from-to)540-547
Number of pages8
JournalWaste Management
Volume48
DOIs
Publication statusPublished - Feb 1 2016

Keywords

  • Contingent valuation
  • Less packaging
  • Unit-based pricing
  • Willingness-to-pay

ASJC Scopus subject areas

  • Waste Management and Disposal

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