Comparative Analysis of Website Usability Between United States and Japan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The aim of this study is to reveal differences of web design from the viewpoint of usability between United States and Japan that have different cultures and design preferences. Nine companies that had websites for their local offices in both United States and Japan were selected for the survey of this study. To compare the usability between United States and Japanese websites, heuristics evaluation was performed by the authors. The authors attempted to find the usability drawbacks from four to six pages including the top page in each company’s website. The total number of usability drawbacks that was identified in the United States and Japanese websites was compared. As the result of the t-test, the usability drawbacks that were observed in the Japanese websites were more than those in the United States websites. The ratio of each of the ten usability heuristics was compared between the United States and Japanese websites. Compared with the United States websites, the Japanese websites had more “aesthetic and minimalist design” drawbacks.

Original languageEnglish
Title of host publicationAdvances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making
EditorsWaldemar Karwowski, Ravindra S. Goonetilleke, Shuping Xiong, Richard H.M. Goossens, Atsuo Murata
PublisherSpringer
Pages501-507
Number of pages7
ISBN (Print)9783030515485
DOIs
Publication statusPublished - 2020
EventAHFE Virtual Conference on Physical Ergonomics and Human Factors, the Virtual Conference on Social and Occupational Ergonomics, and the Virtual Conference on Cross-Cultural Decision Making, 2020 - San Diego, United States
Duration: Jul 16 2020Jul 20 2020

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1215 AISC
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceAHFE Virtual Conference on Physical Ergonomics and Human Factors, the Virtual Conference on Social and Occupational Ergonomics, and the Virtual Conference on Cross-Cultural Decision Making, 2020
CountryUnited States
CitySan Diego
Period7/16/207/20/20

Keywords

  • Cultural difference
  • Heuristics evaluation
  • Usability heuristics
  • Web design
  • Web usability

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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  • Cite this

    Doi, T., & Murata, A. (2020). Comparative Analysis of Website Usability Between United States and Japan. In W. Karwowski, R. S. Goonetilleke, S. Xiong, R. H. M. Goossens, & A. Murata (Eds.), Advances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making (pp. 501-507). (Advances in Intelligent Systems and Computing; Vol. 1215 AISC). Springer. https://doi.org/10.1007/978-3-030-51549-2_66