Comparative Analysis of Website Usability Between United States and Japan

Toshihisa Doi; Atsuo Murata

doi:10.1007/978-3-030-51549-2_66

Comparative Analysis of Website Usability Between United States and Japan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The aim of this study is to reveal differences of web design from the viewpoint of usability between United States and Japan that have different cultures and design preferences. Nine companies that had websites for their local offices in both United States and Japan were selected for the survey of this study. To compare the usability between United States and Japanese websites, heuristics evaluation was performed by the authors. The authors attempted to find the usability drawbacks from four to six pages including the top page in each company’s website. The total number of usability drawbacks that was identified in the United States and Japanese websites was compared. As the result of the t-test, the usability drawbacks that were observed in the Japanese websites were more than those in the United States websites. The ratio of each of the ten usability heuristics was compared between the United States and Japanese websites. Compared with the United States websites, the Japanese websites had more “aesthetic and minimalist design” drawbacks.

Original language	English
Title of host publication	Advances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making
Editors	Waldemar Karwowski, Ravindra S. Goonetilleke, Shuping Xiong, Richard H.M. Goossens, Atsuo Murata
Publisher	Springer
Pages	501-507
Number of pages	7
ISBN (Print)	9783030515485
DOIs	https://doi.org/10.1007/978-3-030-51549-2_66
Publication status	Published - 2020
Event	AHFE Virtual Conference on Physical Ergonomics and Human Factors, the Virtual Conference on Social and Occupational Ergonomics, and the Virtual Conference on Cross-Cultural Decision Making, 2020 - San Diego, United States Duration: Jul 16 2020 → Jul 20 2020

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	1215 AISC
ISSN (Print)	2194-5357
ISSN (Electronic)	2194-5365

Conference

Conference	AHFE Virtual Conference on Physical Ergonomics and Human Factors, the Virtual Conference on Social and Occupational Ergonomics, and the Virtual Conference on Cross-Cultural Decision Making, 2020
Country	United States
City	San Diego
Period	7/16/20 → 7/20/20

Keywords

Cultural difference
Heuristics evaluation
Usability heuristics
Web design
Web usability

ASJC Scopus subject areas

Control and Systems Engineering
Computer Science(all)

Access to Document

10.1007/978-3-030-51549-2_66

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Cite this

Doi, T., & Murata, A. (2020). Comparative Analysis of Website Usability Between United States and Japan. In W. Karwowski, R. S. Goonetilleke, S. Xiong, R. H. M. Goossens, & A. Murata (Eds.), Advances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making (pp. 501-507). (Advances in Intelligent Systems and Computing; Vol. 1215 AISC). Springer. https://doi.org/10.1007/978-3-030-51549-2_66

Comparative Analysis of Website Usability Between United States and Japan. / Doi, Toshihisa ; Murata, Atsuo.

Advances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making. ed. / Waldemar Karwowski; Ravindra S. Goonetilleke; Shuping Xiong; Richard H.M. Goossens; Atsuo Murata. Springer, 2020. p. 501-507 (Advances in Intelligent Systems and Computing; Vol. 1215 AISC).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Doi, T & Murata, A 2020, Comparative Analysis of Website Usability Between United States and Japan. in W Karwowski, RS Goonetilleke, S Xiong, RHM Goossens & A Murata (eds), Advances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making. Advances in Intelligent Systems and Computing, vol. 1215 AISC, Springer, pp. 501-507, AHFE Virtual Conference on Physical Ergonomics and Human Factors, the Virtual Conference on Social and Occupational Ergonomics, and the Virtual Conference on Cross-Cultural Decision Making, 2020, San Diego, United States, 7/16/20. https://doi.org/10.1007/978-3-030-51549-2_66

Doi T , Murata A. Comparative Analysis of Website Usability Between United States and Japan. In Karwowski W, Goonetilleke RS, Xiong S, Goossens RHM, Murata A, editors, Advances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making. Springer. 2020. p. 501-507. (Advances in Intelligent Systems and Computing). https://doi.org/10.1007/978-3-030-51549-2_66

Doi, Toshihisa ; Murata, Atsuo. / Comparative Analysis of Website Usability Between United States and Japan. Advances in Physical, Social and Occupational Ergonomics - Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social and Occupational Ergonomics and Cross-Cultural Decision Making. editor / Waldemar Karwowski ; Ravindra S. Goonetilleke ; Shuping Xiong ; Richard H.M. Goossens ; Atsuo Murata. Springer, 2020. pp. 501-507 (Advances in Intelligent Systems and Computing).

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