Basic study on web usability-Arrangement of link buttons and type of advertisement display

Atsuo Murata, Daichi Fukunaga, Makoto Moriwaka

Research output: Contribution to conferencePaper

Abstract

WWW has become one of the most important Internet applications, and a lot of guidelines such as the information accessibility standard for Web contents (JIS X 8341-3) have been proposed. There are few studies on the effects of arrangement of link buttons on Web usability. Moreover, it has not been explored how the Web advertisement display affects the Web search performance. The aim of this study was to identify Web design elements from the viewpoints of arrangement method of link buttons and Web advertisement page. In the first experiment, we investigated the effect of arrangement of link buttons on Web search performance. The longer physical movement distance for the horizontal list format must be compensated for by the faster movement velocity of mouse, which led to the no difference of search time between two arrangements of list buttons. Second, the effects of Web advertisement on Web search performance were examined. Both the interaction between the background color and the location of advertisement and the interaction between scroll function and location of advertisement were detected as important design factors.

Original languageEnglish
Pages2317-2322
Number of pages6
Publication statusPublished - Jan 1 2013
Event2013 52nd Annual Conference of the Society of Instrument and Control Engineers of Japan, SICE 2013 - Nagoya, Japan
Duration: Sep 14 2013Sep 17 2013

Other

Other2013 52nd Annual Conference of the Society of Instrument and Control Engineers of Japan, SICE 2013
CountryJapan
CityNagoya
Period9/14/139/17/13

Keywords

  • Arrangement of link buttons
  • Background color
  • Eye movement
  • Web advertisement
  • Web design element
  • WWW

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science Applications
  • Electrical and Electronic Engineering

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    Murata, A., Fukunaga, D., & Moriwaka, M. (2013). Basic study on web usability-Arrangement of link buttons and type of advertisement display. 2317-2322. Paper presented at 2013 52nd Annual Conference of the Society of Instrument and Control Engineers of Japan, SICE 2013, Nagoya, Japan.