社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―

Yuichiro Hidaka, Kosuke Mizukoshi

Research output: Contribution to journalArticle

Abstract

Re-consideration of the relationship-based research in marketing for public and non profit organizations
Original languageJapanese
Pages (from-to)69-93
Journal流通研究
Volume16
Issue number3
Publication statusPublished - 2014

Cite this

社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―. / Hidaka, Yuichiro; Mizukoshi, Kosuke.

In: 流通研究, Vol. 16, No. 3, 2014, p. 69-93.

Research output: Contribution to journalArticle

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