社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―

Research output: Contribution to journal › Article › peer-review

Abstract

Re-consideration of the relationship-based research in marketing for public and non profit organizations

@article{fb92b0cdb7c742c495a12a096ff779cc,

title = "社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―",

abstract = "Re-consideration of the relationship-based research in marketing for public and non profit organizations",

author = "Yuichiro Hidaka and Kosuke Mizukoshi",

year = "2014",

language = "Japanese",

volume = "16",

pages = "69--93",

journal = "流通研究",

number = "3",

}

TY - JOUR

T1 - 社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―

AU - Hidaka, Yuichiro

AU - Mizukoshi, Kosuke

PY - 2014

Y1 - 2014

N2 - Re-consideration of the relationship-based research in marketing for public and non profit organizations

AB - Re-consideration of the relationship-based research in marketing for public and non profit organizations

M3 - Article

VL - 16

SP - 69

EP - 93

JO - 流通研究

JF - 流通研究

IS - 3

ER -