| Translated title of the contribution | Rethinking of Theoretical Agendas in Social Marketing |
|---|---|
| Original language | Japanese |
| Pages (from-to) | 33-39 |
| Journal | JSMDレビュー |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 2017 |
ソーシャル・マーケティング研究における理論的視座の再検討
Kosuke Mizukoshi, Yuichiro Hidaka
Research output: Contribution to journal › Article › peer-review