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20132018

Research output per year

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Research Output

Exploring the Dynamism of Actors' Interaction in Non-Profit Marketing

Hidaka, Y., Mizukoshi, K. & Takemura, M., 2013, the Proceedings of the 29th Annual IMP Conference. p. 3-20

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Is Non-Profit Marketing Really Non-Profit? The Possibility of Performativity

mizukoshi, K., Hidaka, Y. & Takemura, M., 2013, the Proceedings of the 38th Annual Macromarketing Conference. p. 268-276

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Research Issue to Understand the Effectiveness of Retailers' CRM

Hidaka, Y., Kim, W. & Akiyama, S., 2014, the Proceedings of 12th SARD Workshop. p. 160-180

Research output: Chapter in Book/Report/Conference proceedingConference contribution

ソーシャル・マーケティング研究における理論的視座の再検討

Translated title of the contribution: Rethinking of Theoretical Agendas in Social MarketingMizukoshi, K. & Hidaka, Y., 2017, In : JSMDレビュー. 1, 1, p. 33-39

Research output: Contribution to journalArticle

小売におけるCRMの有効性に関する探索的研究

Translated title of the contribution: The Exploratory Research on the Effectiveness of CRM in RetailHidaka, Y., 2015, In : 『岡山大学 経済学会雑誌』. 47, 2, p. 141-159

Research output: Contribution to journalArticle

日本企業のマーケティング活動の生産性に関する考察

Hidaka, Y., 2014, In : IMDS Research Notes. 32

Research output: Contribution to journalArticle